Jovie was born out of the true need for a more accessible, stress-free,
and sustainable way to celebrate life's special moments with friends and family.
HOW DID WE START?
I began my retail career almost 20 years ago and discovered my love for Visual Merchandising which grew into a complete obsession for Interior Design. Growing in the retail landscape, I worked in many facets of the industry, such as, store buying, prop & photo styling, and store design. As someone who considers themself an expert in visual merchandising and styling, I finally met a daunting challenge for a holiday project. I was tasked with decorating an entire life-size gingerbread house that was on brand with both the hosting partner and the company for which I worked, and after days of sourcing different retailers for the right look, I wondered why there wasn't a one-stop shop.
Upon chatting with friends the same questions kept coming up: "Who has the space to store these items all year?" and "Who has the time to source the perfect decor for their life events?" I realized that customers not only wanted curated decor, but they wanted the option to rent it, allowing them to do something new for the next event. If it didn’t exist, I thought “why not create it myself?”