Jovie was born out of the true need for a more accessible, stress-free,
and sustainable way to celebrate life's special moments with friends and family.
HOW DID WE START?
I began my retail career almost 20 years ago and discovered my love for Visual Merchandising which grew into a complete obsession for Interior Design. Growing in the retail landscape, I worked in many facets of the industry, such as, store buying, prop & photo styling, and store design. As someone who considers themself an expert in visual merchandising and styling, I finally met a daunting challenge for a holiday project. I was tasked with decorating an entire life-size gingerbread house that was on brand with both the hosting partner and the company for which I worked, and after days of sourcing different retailers for the right look, I wondered why there wasn't a one-stop shop.
Upon chatting with friends the same questions kept coming up: "Who has the space to store these items all year?" and "Who has the time to source the perfect decor for their life events?" I realized that customers not only wanted curated decor, but they wanted the option to rent it, allowing them to do something new for the next event. If it didn’t exist, I thought “why not create it myself?”
What Do We Care About?
Quality
Curated with love, we want each special event or holiday to be focused on the people you love. We obsess about the details, so you can enjoy the party!
Sustainability
By creating a rental service for event and holiday decor, it allows us to provide, luxury goods that reduce the use of single-use paper and plastics that head to the landfill after the party’s over.
Community
We believe everyone should be able to enjoy the holidays with their families, which is why we are working on a community partnership with underprivileged schools, hospitals & families emerging from homelessness. Stay tuned for details on the blog.